Custom-built and flexible solutions
Branding
Treadwell Farms entered a fast-growing, highly scrutinized CBD category with hearts, wisdom and ambition — but no brand foundation.
Torii Gate led the full brand development process: naming, brand platform, positioning, messaging architecture, and launch strategy. We defined the voice, clarified the value proposition, and built a strategic framework that could scale across retail, digital, and education channels.
From identity guidance through market introduction, the work ensured every expression of the brand moved in concert. The result was more than a launch — it was a disciplined foundation built for a successful future.
Integrated Marketing Communications
Following a comprehensive rebrand led by Vidi Global — with Torii Gate participating in brand consultation and strategic alignment — the organization required a cohesive marketing relaunch strategy.
We developed and implemented an integrated marketing communications plan that translated the new brand into action. Messaging rollout, stakeholder engagement, campaign sequencing, and channel alignment were structured to ensure clarity internally and consistency externally.
The focus was simple: turn a refreshed identity into measurable momentum — and make marketing make sense across every touchpoint.
Account Strategy & Direction
Supporting Brightline Florida's aggressive ridership goals required disciplined coordination across strategy and media channel investment.
Through the media buying firm Swish, Chris served in an account leadership role to ensure objectives, messaging, and media execution remained aligned.
Acting as a connective layer between stakeholders and partners, he helped manage complexity, maintain clarity of priorities, and keep performance measurement central to decision-making. The result was collaborative execution built around shared outcomes — not siloed activity.